Aspect team trebles in size as diverse client base grows

Andrew McCallum • Jul 6, 2021

Aspect, the strategic communication consultancy, has made six key appointments Scotland-wide trebling the size of its team of communication, government affairs, and brand experts over the last 18 months to support significant growth across a diverse range of sectors in the UK and internationally.

Richard Booth joins from Stand as communication lead with 20 years’ consultancy experience. Previously group account director at Glasgow-based agency Frame, Richard will work with Jenny Adams and Leona Minellas on Aspect’s leadership team, driving client projects, business growth and team development. 

Ross Henderson joins as senior communication advisor from Media Zoo, where he advised high profile clients including global energy and chemicals company, Ineos. A former political advisor in both the UK and Scottish Parliaments, Ross strengthens Aspect’s existing corporate and government affairs expertise.

Fiona Murray, senior communication advisor brings a wealth of brand marketing experience to Aspect having worked with a range of B2B clients in a freelance capacity for several years. Prior to this, she led a range of consumer and corporate campaigns for marketing consultancies in Melbourne, Australia.

Luda Matkovska joins as senior communication advisor from Glasgow and Manchester based creative agency, Clear Marketing. Having held several positions at leading marketing and creative agencies across Scotland, Luda will deliver integrated communication, design, and marketing solutions for our clients.

Amy Gill joins as communication project manager from global safety and competency company RelyOn Nutec, where she held various senior marketing positions. Previously Client Services Manager at marketing agency tbp!, Amy has proven consultancy experience in London and across Scotland.

Amy Guyan joins as communication advisor from B2B marcomms agency, Fifth Ring. With diverse multi-sector B2B experience across the communication and marketing mix, Amy will deliver strategic communication campaigns to help position Aspect’s clients for growth.

Aspect clients now benefit from the strategic advice and expert delivery of a 15-strong core team, working hand-in-hand with Aspect’s global network of more than 40 experienced associates and partners, including award-winning writers, creatives, film makers and policy advisors. 

Aspect founder and managing director, Andrew McCallum, said: “It’s a pleasure to welcome Richard, Amy, Fiona, Luda, Ross and Amy to our already strong team. At a time when Aspect is growing and developing fast, their skills and experience will help us deliver great results for our clients.

“We’ve more than trebled in size in the past year despite the ongoing challenges of the pandemic. Our strong performance has continued in 2021 – we’re doing more for existing clients and working with new clients in new sectors, in the UK and internationally.”

Aspect has recently secured new contracts with organisations across the energy, technology, professional services, life sciences, and public sectors including Deloitte, EV Private Equity, Odfjell, Offshore Renewable Energy Catapult, TAQA, Aberdeen City Council, ORION Clean Energy Project, artificial intelligence-driven start-up FYLD, and pioneering pharmaceutical company, TauRx.

Andrew continued: “We’re experts in strategic communication and thrive on tackling big challenges and helping our clients succeed. In sectors from energy, technology and life sciences to professional services, private equity, and academia, we see the bigger picture, offering trusted and valued advice.

“Looking ahead, our focus on climate change, energy transition, and net zero activities will continue to ramp up towards and beyond COP26 in Glasgow in November. At the same time, our work on exciting digital, technology and innovation projects across various sectors will continue to grow.

“Enabling our clients to recover and thrive post-pandemic will continue to be a priority. Whether it’s helping them navigate the complex policy and political landscape, pivot their strategy to focus on new opportunities or bring exciting new solutions to market, we’re the strategic communication partner of choice.”

Aspect is currently recruiting for talented, curious, and creative communication professionals. Find out more and apply here.


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