In a nutshell:
  • Key messages and company positioning
  • Digital strategy
  • Events and exhibitions
  • Media relations
  • Social campaigns

BMI Healthcare

Robots revolutionising healthcare

BMI Albyn Hospital offers a range of private healthcare services in Aberdeen, which includes a leading national orthopaedic centre. Part of this offering is the pioneering Stryker Mako - a robotic arm which provides patients with state-of-the-art joint replacement surgery.

We implemented a strategic digital and social strategy to ensure that BMI Albyn’s track record and revolutionary Mako Stryker capabilities reached the audiences that mattered. This delivered a significant increase in social media engagement, resulting in BMI Albyn becoming the top performing LinkedIn page across over 50 BMI Healthcare hospital profiles.

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