Aaron Drummond
- Developing and delivering go-to-market strategies that drive measurable growth
- Designing account-based marketing and content programmes that build pipeline
- Advising commercial leaders on how to modernise their growth approach
Aberdeen
Aaron leads growth marketing at Aspect, working with clients in the energy and technology sectors to align marketing with business strategy.
With over 12 years' experience, he helps organisations navigate complex markets, define their positioning, and unlock sustainable growth.
Blending strategic thinking with hands-on digital expertise, Aaron has delivered go-to-market strategies, demand programmes and account-based marketing initiatives for global B2B brands. He combines creative insight with a deep understanding of digital platforms to build engagement and drive performance.
Aaron brings a clear, commercial focus to marketing helping commercial teams connect with the right audiences and deliver lasting impact.
Behind the bio
Creative crush
IKEA's "Better Late Than Never" campaign resurrected the Harlem shake to mock their delayed loyalty program. I'd also swipe right on Liquid Death and Oatly's work right now!
Currently hoarding
LinkedIn posts I'll "definitely read later," countless precious browser tabs, and a desktop cluttered enough to qualify as art.
One hill I'll die on
Cereal is a soup, and I will not be taking questions.
Best thing on the internet right now
I never scroll past a fake press conference vid. You know the ones - post-match style interviews for unapologetically ordinary moments and everyday decisions.