Differentiate, compete and grow

Insights, strategies and campaigns that turn ambition into commercial success.

We help ambitious energy and decarbonisation organisations move beyond one-off campaigns to build repeatable, revenue-focused growth systems.

Our Growth Engine Methodology is a proven approach combining deep sector knowledge, marketing operations, technology, training and performance campaigns to deliver measurable outcomes.

We help you pinpoint where the real growth potential lies, so you can focus your time, team and budget where it counts most.

Common challenges we help leaders solve

Your pipeline is unpredictable and growth is difficult to forecast
You're spending budget, but unsure what’s really working
You look and sound like everyone else in the market
Sales cycles are lagging and deals are stalling
A disconnect between marketing and sales is slowing growth

What we do

Insight and opportunity
Before strategy comes understanding.
We deliver the insights that matter, turning customer feedback, market intelligence and external audits into sharper positioning, stronger propositions and commercial clarity.
- Customer and stakeholder interviews to get inside your audience’s head and shape what’s next
- Prospect testing and validation to establish how your offer really lands across functions and geographies
- Insight-led audits to cut through assumptions and see your proposition through your customer’s eyes
- Opportunity mapping to target where to win, what to fix and how to move forward with confidence
Strategy and positioning
Growth needs a foundation you can build on.
We help you sharpen your value proposition, define your competitive edge and align your marketing with revenue goals, so you can grow with focus, clarity and confidence.
- Marketing strategy and consultancy to align marketing with business outcomes and drive predictable growth
- Value proposition development to define what makes you different and why it matters to your customers
- Market positioning to pinpoint, define and own the spaces where you can lead and win
- Messaging frameworks to connect your brand, product and sales language into a single, powerful story
Go-to-market
Turn strategy into commercial results.
We align brand, product, marketing, sales and customer success to build go-to-market programmes that drive real impact, connecting you with the right audiences, creating momentum and accelerating growth.
- Go-to-market strategy to define audiences, sharpen focus and set measurable goals from day one
- Campaign planning and execution to build and run end-to-end campaigns mapped directly to revenue outcomes
- Channel strategy to select and optimise the mix that drives connection, engagement and conversion
- Content marketing and ABM programmes to create influence, unlock key accounts and drive sustainable demand
Operations and enablement
Build the systems and skills for scalable growth.
We help you design the right marketing infrastructure, workflows and capabilities to drive consistent, sustainable performance giving your teams the tools, systems and confidence to scale.
- MarTech audits to ensure your tools are optimised for impact, not just activity
- Marketing operations to design scalable systems, workflows and resource models that grow with your business
- Internal enablement and upskilling to equip your teams with the skills, tools and confidence to execute brilliantly
- Best-practice frameworks to embed efficiency, alignment and focus across your growth programmes
Performance and optimisation
Track what matters. Prove what works.
We help you measure, analyse and optimise every stage of your growth efforts, giving you the clarity to focus on what drives results, and the insight to prove value to the business.
- Measurement and optimisation to continuously refine activity and improve performance
- Customer and market analysis to uncover behaviours, trends and shifts that impact growth
- Attribution and funnel analysis to connect marketing actions to revenue outcomes
- Growth reporting to give leadership clear visibility on progress, performance and impact
Brand and creative
Clarity that cuts through. Creativity that shifts thinking.
We help ambitious organisations define who they are, what they stand for and why it matters, bringing clarity, creativity and credibility that builds trust, attracts investment and drives engagement.
- Brand creation and repositioning to sharpen your story, strengthen your positioning and differentiate where it matters
- Messaging and storytelling to shape the language, tone and narrative that connect with key audiences
- Identity and creative development to build visual and verbal systems that drive recognition, credibility and confidence
- Campaigns and activation to turn brand strategy into high-impact, real-world results
Web and digital
Building digital experiences that drive growth.
We design, build and optimise digital platforms that elevate credibility, engage the right audiences and drive measurable growth in energy, decarbonisation and beyond.
- Websites that align brand, business and growth goals
- UX, design and content that drive engagement, action and loyalty
- High-performance platforms optimised for speed, credibility and conversion
- End-to-end strategy, design and development with ongoing optimisation and consultancy support

“Aspect has elevated our growth strategy. Their data-driven approach helped us refine our messaging, optimise campaigns, and boost engagement - driving real, sustainable growth.”