Define, develop and position your brand

Great brands don’t just look good. They shift thinking. Bold strategy. Brave ideas. Brilliant execution.

In energy and decarbonisation, complexity is a given. Your brand shouldn’t add to it.

We help ambitious organisations define who they are, what they stand for and why it matters. Whether you’re scaling fast, shifting direction or sharpening your positioning, we bring clarity and creativity that builds trust, attracts investment and drives engagement.

From brand creation and repositioning to high-impact campaigns and long-term brand building, we’ve helped hundreds of clients bring their story to life, delivering competitive edge, differentiated positioning, and measurable impact.

We develop and position brands from end-to-end and partner with in-house teams to provide frameworks, tools and creative content to nurture and elevate brands over time.

Common challenges we help leaders solve

Your brand no longer reflects your ambition or scale
Your organisation is hard to distinguish in a competitive market
Messaging isn’t landing - or isn’t reaching the right people
You need a name, identity and brand proposition for a new organisation
You need to rationalise, harmonise or integrate several legacy brands
Your creative content is inconsistent and missing the mark

What we do

Research and insight
Start with evidence, not assumptions.
We uncover the audience insight, perception data and competitive intelligence you need to make better brand decisions using a mix of audits, interviews, workshops and analytics to ground strategy in real-world understanding and pinpoint the ‘white space’.
- Audience, market and competitor analysis
- Internal and external perception studies
- Brand and digital audits with clear recommendations
- Focus groups, stakeholder interviews and facilitated workshops
- Insight synthesis and reporting to inform strategy and creative direction
Brand strategy
Successful brands start with clear strategy.
We define your brand purpose, values, positioning, architecture and audiences aligning your identity with your commercial goals and setting the foundation for compelling, consistent communication.
- Market analysis to sharpen differentiation and relevance
- Strategic alignment workshops
- Brand foundations and messaging
- Audience prioritisation and segmentation
- Architecture and naming conventions
Naming and identity creation
Make it meaningful. Make it memorable.
From naming to design to activation our structured, insight-led process blends creativity with commercial rigour. Whether launching a new venture, repositioning an established business, or developing a product or campaign identity, we create brands that resonate, differentiate and inspire confidence.
- Thematic exploration, naming strategy and shortlisting with clear rationale
- Trademark, domain and linguistic advice to ensure names hold up under pressure
- Stakeholder testing and decision support for confident, aligned choices
- Visual identity development, including motion, typography, iconography and colour
- Brand development, visual frameworks and comprehensive brand toolkits
Branded environments and experiences
When your brand needs to show up in the real world.
From HQs and control rooms to offshore assets and community events, we translate strategy into physical and operational experiences that connect with people, shift culture and influence behaviour where it matters most.
- Internal campaign delivery that builds engagement and alignment
- Messaging in operational environments that informs and inspires
- Environmental graphics, wayfinding and experiential design
- Brand expression across physical and digital spaces
- Branded experiences for community, employee and stakeholder events
Creative content and campaigns
Big ideas beautifully delivered.
We turn sharp brand thinking into content that informs, persuades and performs, combining clarity with craft to help clients communicate complex ideas. Our global virtual studio brings together expert creatives, designers and strategists who understand the energy, infrastructure and decarbonisation landscape inside out.
- Film, animation and photography that connect and captivate
- Presentations, reports and sales tools that drive action
- Engaging content that makes complex ideas clear and compelling
- Integrated content production across digital, print and live environments
- A trusted international associate network built to deliver high-impact creative
Brand activation and measurement
Launch with momentum. Track what matters.
We help you create buy-in, drive awareness and embed your brand internally and externally, then measure what matters to prove value, optimise impact and support long-term brand growth.
- Launch campaigns and internal activation
- Brand perception tracking
- Engagement, alignment and reputation metrics
- Insight-led optimisation to improve performance over time
- Toolkits, playbooks and assets for consistent activation across channels
Web and digital
Building digital experiences that drive growth.
We design, build and optimise digital platforms that elevate credibility, engage the right audiences and deliver measurable impact. Whether you’re repositioning a brand, launching a campaign, or overhauling your online presence, we align strategy, design and technology to support growth in energy, decarbonisation and beyond.
- Websites that align brand, business and growth objectives
- UX, design and content that drive engagement and action
- High-performance platforms built for speed, trust and impact
- Strategy-to-launch delivery with continuous optimisation
- Flexible CMS frameworks and scalable infrastructure for growing organisations

“We needed a consultancy that not only understood the broader energy landscape but also brought strategic insight to our brief. Aspect delivered beyond our expectations and also provided valuable advice and fresh thinking throughout. We’re delighted with the results.”