Build and protect your reputation

Visibility matters more than ever. But reputation is everything. If you don’t own the story, someone else will.

From energy security to sustainability, from skills shortages to stakeholder expectations – communication in the energy sector is under more scrutiny than ever.

We work with organisations to build their reputation across the audiences that matter: media, investors, policymakers, partners and employees. Whether you’re responding to change, entering new markets or shaping long-term perceptions, we help position your brand with purpose, clarity and credibility.

We’ve worked with global operators to navigate sensitive issues and protect reputation; supported fast-growth tech businesses to build credibility; and partnered with ambitious engineering and consultancy companies, positioning and profiling them to open doors and influence decisions.

We’re trusted for our strategic judgement, valued for balancing senior counsel with hands-on delivery, and known for getting results in complex environments.

Common challenges we help leaders solve

Your reputation doesn’t reflect the scale, significance or strategy of your organisation
Strategic changes have created uncertainty – internally or externally
Media coverage is inconsistent – or portraying the wrong narrative
You’re expanding into new markets without a clear communication strategy
Employees aren’t aligned around your purpose, priorities or plan
You’re lacking a consistent voice across leadership, teams and channels

What we do

Narrative and content development
Clarity that connects strategy to audiences.
We shape core messages that align leadership, unite teams, and engage stakeholders. Through proven narrative frameworks and compelling content, we bring strategy to life from campaigns to creative execution.
- Corporate and campaign narrative development
- Messaging frameworks and tone of voice
- Speech writing and presentation development
- Social media and digital storytelling
- Visual and creative content via our specialist studio
PR and media relations
Strategic media engagement that builds credibility.
We combine deep sector knowledge with trusted global media relationships to place your story where it matters. Our work is grounded in relevance, rigour and reputation-building.
- Media relations strategy and outreach
- Story shaping and journalist engagement
- News pipeline planning and delivery
- Executive media training and counsel
- Reputation and issues management
Executive positioning
Build visibility, leadership and influence.
We help senior executives become authoritative voices in energy and decarbonisation. We help you identify sharp, differentiated points of view then turn them into content that commands attention across platforms, from earned media to owned channels.
- Insight-driven positioning and messaging
- Thought leadership strategy and activation
- Executive profiling and personal brand development
- Editorial development across articles, blogs and op-eds
- LinkedIn and social media strategy for spokespeople
Crisis and issues management
Respond with clarity. Shape what comes next.
When scrutiny intensifies, we bring focus, control and confidence. From preparation to real-time response, we help protect reputation and preserve trust.
- Scenario planning and risk mapping
- Crisis response strategy and messaging
- Live counsel and leadership support
- Stakeholder communication and media handling
- Recovery positioning and narrative rebuilding
Internal and change communication
Turn strategy into momentum across your organisation.
We build communication that connects strategy to culture ensuring your teams are aligned, informed, and engaged through moments of transformation or growth.
- Change communications strategy and execution
- Values and culture activation
- Messaging for restructures and organisational change
- Leadership communication and manager toolkits
- Campaigns to embed behaviours and strategic goals
Research and insight
Build on evidence, not assumptions.
We uncover the perceptions, gaps and opportunities shaping your reputation using insight to guide strategy, measure impact and strengthen positioning.
- Stakeholder interviews and perception analysis
- Media audits and landscape reviews
- Internal engagement diagnostics
- Baseline tracking for campaigns or change programmes
- Insight reporting to inform positioning and planning

“Aspect’s work made our impact real, helping to demonstrate why we are nationally relevant, politically resonant and strategically sharp. They’ve been more than a comms partner - they’ve helped shape the story we’re telling.”