Andrew McCallum

Founder and CEO
Talk to Andrew about
  • Executive counsel
  • Strategy development
  • Training and coaching
  • Leadership communication
  • Moderation and facilitation
Office

Aberdeen

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Andrew partners with C-suite executives and leadership teams to deliver communication, marketing and engagement strategies that drive growth, build trust and lead through change.

After building a successful 15-year career as a corporate affairs executive at organisations including Centrica, Gatwick Airport and Dana Petroleum, Andrew saw a need for something different: a strategic communication partner with deep industry insight, bold thinking and a relentless focus on results. 

In 2015, he founded Aspect as a platform for delivering exactly that. Today, with a growing team of experts, the firm is 100% employee owned and supports a wide range of ambitious clients across energy and decarbonisation.

Throughout his career, Andrew has helped organisations navigate major transactions, transformations and crises, operating in listed, private equity-backed and government environments. He is a trusted advisor, spokesperson and mentor to leaders shaping the future of energy and industry.

Known for his clear thinking, bold perspectives and practical advice, Andrew is passionate about the power of strategic clarity, compelling storytelling and influential relationships to unlock opportunity.

Behind the bio


Alternate universe career

JCB operator

Childhood nickname

BBH

Secret talent (or party trick)

Playing the tuba

Go-to karaoke song

The Gambler

Insights from Andrew

Read the latest insights and articles from Andrew.

June 19, 2025

By Andrew McCallum

“The greatest problem in communication is the illusion that it has been accomplished.” – George Bernard Shaw 

July 16, 2025

By Andrew McCallum

Are energy companies on the brink of abandoning the clean energy transition? Or are they merely taking an overdue and essential reality check?