Aynsley Smith

- User experience
- Website design
- Creative design
- Digital collateral
Aberdeen
Aynsley leads creative design at Aspect, focusing primarily on digital projects. She works closely with clients to bring ideas to life through powerful, user-centred web experiences.
With almost 20 years' experience in both print and digital design, she combines creativity with strategic thinking to deliver strong, impactful visual communication.
Before joining Aspect, Aynsley held agency and in-house roles, successfully delivering high-quality design solutions for organisations in the energy, technology, tourism and public sector industries.
Behind the bio
If I were a font, I’d be…
Circular - fun, friendly and extremely adaptable to pretty much any situation
Most played Spotify track
May Ninth - Khruangbin
Biggest irrational fear
Peppers - any colour, any form! I can’t stand them, not even the smell
Secret talent (or party trick)
I excel in the music round of a pub quiz! My claim to fame is an appearance on the 90s TV game show Pick a Number where I smashed the ‘Pick a Pop’ round. Still living off that glory, to be honest