Gaby Beaton
- Applying a digital first approach, backed by data
- Building integrated campaigns to shape perceptions
- Shaping a narrative that aligns with business strategy and resonates with audiences
Aberdeen
Gaby supports a wide range of clients across energy, technology and infrastructure, helping deliver communication campaigns that build trust and influence stakeholders.
Graduating with first-class honours from Robert Gordon University, she joined Aspect while still completing her degree and rapidly progressed to lead aspects of strategic communication projects.
Her work spans planning international policy summits, producing thought leadership content and managing targeted media strategies.
Behind the bio
Guilty pleasure TV show
Emily in Paris – a masterclass in ignoring marketing fundamentals.
Creative crush (brand, person, campaign)
The social media manager behind Duolingo – unhinged energy I aspire to.
Alternate universe career
Professional organiser – I have a colour-coded calendar and a Notion board for every aspect of life.
Hill I’ll die on
Spotify Wrapped is the most important day of the year.
Meet Gaby
