Leanne Carter

- Defining your tone of voice and narrative
- Securing headlines in the titles that matter to you and your business
- Taking control of a crisis situation
Aberdeen
Leanne helps clients craft clear, compelling narratives that connect strategy to audience impact.
With over three decades of experience spanning journalism and corporate communications, she specialises in storytelling that builds trust, enhances reputation and drives results.
She began her career as a journalist working on UK regional and national print titles before moving into agency and in-house roles supporting organisations in the energy supply chain, technology sector and professional services.
At Aspect, Leanne works closely with clients to simplify complexity, sharpen messaging and deliver communication strategies that add real business value. She’s experienced in crisis communication and issues management, helping clients address reputational risk.
Behind the bio
Hill you'll die on
Radiohead is the most overrated band of our time.
Most played Spotify track
Well, it’s not anything by Radiohead.
First job
Delivering the Green Final on a Saturday night. The gateway to a career in journalism.
Biggest irrational fear
Chamois leathers. Also, sour milk – a phobia well documented in the Aspect office.