Louise Boyd
- Harnessing digital marketing channels to drive exponential business growth
- Using account-based marketing to transform promising leads into loyal customers
- Building a full-funnel marketing strategy using the latest technology
Edinburgh
Louise is a senior member of the marketing team at Aspect, working with energy and decarbonisation businesses to drive sustainable growth, connect with their ideal customers and create memorable marketing moments that truly resonate.
Combining creative flair with a data-driven approach, Louise has honed her marketing skills over the past 14 years working with internationally recognised brands, including BBC Maestro and Google.
Louise brings a digital-first mindset to the Aspect marketing team - from email strategy and automation to lead generation and sophisticated ABM strategies - she’s skilled at building full funnel marketing plans to help clients achieve their commercial growth objectives. Passionate about content marketing, Louise loves to bring brand to life through social media, newsletters, and blogs.
Behind the bio
Favourite smell
Puppies
Weirdest snack combo
Pizza with guac
If I were a font I’d be…
Garamond. Appears classy initially, but actually quite simple
Alternate universe career
Scream queen