ABB's Energy Industries division

Shaping a narrative for energy expansion and energy transition leadership

A strategic partnership to elevate storytelling, profile executives and reinforce a world-class reputation in energy expansion and energy transition leadership

Sector

Energy, Technology, Infrastructure

Location

Global

Expertise

Communication and PR

What we delivered

PR & Media
Communication Training

ABB’s Energy Industries division, part of the Automation business area, has the credentials to lead the transformation of the energy ecosystem – it brings a humanised narrative to match its technical depth.

Amid surging energy demand, technology innovation, geopolitical challenges and the need for policy certainty, Energy Industries needed to define its voice in a crowded global conversation and turn complex innovation into compelling stories that resonate from the boardroom to the control room.

Energy transition leadership, clearly defined

We combined strategic advice with science-led thought leadership to translate Energy Industries’ technical depth into a clear, credible narrative of action—supporting the energy sector’s decarbonisation journey.

Sustained media momentum: Delivered a continuous drumbeat of news releases demonstrating the comprehensive nature of Energy Industries’s offering across automation, electrification and digital solutions for the global energy sector
Elevating thought leadership: Created long-form content personalised to Energy Industries executives’ personal narrative, demonstrating transition leadership for earned media placement
Leadership positioning: Provided executives with talking points, underpinned with deep research, for international energy trade conferences and interviews with both trade and tier 1 media
Communication training: Provided executives with a comprehensive communication training package aimed at growing their ability to land key messages and successfully execute media interviews

Project highlights

Industry events: global spotlight

Delivered a unified, strategic communication approach ensuring alignment between company narrative, panel sessions and media interviews to deliver 154 media mentions during CERAWeek. This same approach was deployed at other global events including ADIPEC, the FT Energy Summit and World Hydrogen Week.

Media architecture built for impact

Consistently delivered high-impact media relations that landed elements of the company’s key messaging against a backdrop of fast-moving geopolitical challenges and changing media landscape. This resulted in 2,200 pieces of coverage, with a potential rech of 2.5 billion, in 2025.

Placing ABB at the heart of the energy transition

A sustained media relations campaign that solidified ABB’s Energy Industries division at the heart of the energy expansion and energy transition story, putting their narrative and key messaging in front of potential readers, viewers and listeners month in, month out.