Amy Guyan
- Generating media profile across the energy sector, trade and nationals
- Creating a multi-channel content strategy for internal and external audiences
- Turning complex technical work into stories that influence your target market
Aberdeen
Amy is an experienced communication strategist who helps clients across energy, technology and B2B sectors tell their stories in ways that engage, inspire and deliver measurable impact.
Before joining Aspect, Amy earned a MSc in Corporate Communications and Public Affairs from Robert Gordon University and built her career in agencies including Fifth Ring, developing strategic communication campaigns for global clients spanning renewables, chemicals, technology and third-sector industries.
At Aspect, Amy focuses on integrated campaigns, brand building and strategic content creation, helping clients communicate their ambitions and leadership with clarity and confidence
Behind the bio
Go-to Karaoke song
Take It Easy by the Eagles
Guilty pleasure TV show
Pretty Little Liars
Coffee order
Coconut milk cappuccino (preferably from Tim Hortons)
Biggest irrational fear
Pruney fingers!
Meet Amy
Insights from Amy
Read the latest insights and articles from Amy.
In an era of LinkedIn thought leadership, TikTok explainers and algorithm-driven news feeds, is anyone still reading the dusty old trade press? And why would a company want coverage in a niche industry title rather than the Financial Times, The Economist or the Wall Street Journal? The answer is simple: because in the energy, renewables and decarbonisation sectors, trade media still does things that Tier-1 outlets cannot – and often does them better.
Great communications rarely come from polished talking points alone. They come from the people who are actually doing the work.