July 21, 2025

Ten years of Aspect – celebrated in style!

Authored by


Jenny Adams

Marketing Director

2 minute read

This month, Aspect marked a major milestone: a decade of delivering impactful communication, marketing and engagement strategies for leaders in energy and decarbonisation.

To celebrate our 10th birthday, we took to the water aboard the majestic Wylde Swan, joining the Tall Ships fleet in Aberdeen 2025. With our incredible team, brilliant clients, and supportive families by our side, we danced in the rain, shared stories, and looked ahead to an exciting future.

It was a moment to reflect – on the campaigns we’ve led, the partnerships we’ve built, and the values that have guided us every step of the way.

Andrew McCallum, Founder and CEO said: 

“Ten years ago, I took a leap – swapping the structure of a global energy company for a spare room, an old laptop, and an idea. I believed there was space for a different kind of consultancy: one that combined strategic clarity with sleeves-rolled-up delivery, rooted in partnership and purpose.

“What we’ve built at Aspect is more than a business – it’s a team of brilliant people, doing meaningful work with clients who trust us to help them lead through change. I’m incredibly proud of how far we’ve come and even more excited about what’s ahead.

“To everyone who’s been part of the journey: thank you. Here’s to the next chapter – bolder, brighter, and always true to who we are.” 

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