HyClyde

Bringing green hydrogen to the heart of whisky

Positioning a first-of-a-kind project to decarbonise distilling and inspire national momentum

Sector

Hydrogen

Location

Scotland

Expertise

What we delivered

Strategic communication
Brand development
Stakeholder engagement

HyClyde is an ambitious hydrogen partnership led by Marubeni Europower and Beam Suntory to decarbonise Auchentoshan Distillery.

Set near Clydebank, the project aims to demonstrate how proven hydrogen technology can deliver real-world emissions reduction and social value. The team needed a strategy to build public confidence, align internal stakeholders, and tell a clear, compelling story - while navigating regulatory risk, public perception and a first-of-a-kind energy transition.

Crafting a brand that balances tradition and technology

We anchored the project in a strong narrative of heritage meets innovation - bridging Scottish whisky and Japanese energy expertise. Our strategy was built on early, honest engagement, trust-building, and visibility.

We clarified the project’s unique position: scalable, safe and locally beneficial. With the Hydrogen Allocation Round in sight, we moved quickly to get the brand, message and engagement programme ready for primetime.

Brand and identity

Developed the HyClyde name, logotype, visual identity and guidelines - infusing local heritage with future ambition.

Narrative and messaging

Created a clear messaging framework and Q&A pack for all partners, aligned to community and policy priorities.

Digital presence

Designed and launched a user-focused website as a central engagement hub, supported by curated brand imagery and copy.

Stakeholder engagement

Led early community engagement strategy including public events, collateral development, and local media prep.

Project highlights

A brand built for trust

HyClyde’s identity combines strong industrial confidence with community accessibility - essential for gaining buy-in at all levels.

Engagement with intent

Workshops, Q&A tools and early local outreach positioned HyClyde as a credible, collaborative project from day one.

From brand to planning: powering HyClyde’s momentum

HyClyde is now recognised as a flagship Scottish hydrogen project, bringing together energy and industry leaders to deliver real impact. From brand creation to stakeholder engagement, we’ve laid the foundations for visibility, support and scale. The project has successfully moved into planning with a clear voice, consistent tools, and growing momentum.