Net Zero Technology Centre

Building the UK’s flagship in net zero tech

Building the brand, belief and momentum behind the UK’s first offshore energy innovation centre

Sector

Energy, Technology

Location

Expertise

What we delivered

Strategy and advisory
Brand and positioning
Stakeholder engagement
Multi-channel campaigns

The concept behind the Net Zero Technology Centre was to create a world-first innovation centre focused on accelerating the technology and energy transition in the UK’s North Sea.

Tasked with catalysing offshore energy tech - from decarbonised production to decommissioning and digitisation, the Centre needed to connect a complex ecosystem of start-ups, investors, industry giants and government. Aspect was brought in from day one to help shape the organisation’s strategy, identity and voice.

We built a cross-cutting engagement strategy that translated complex technical and economic goals into compelling messages for a broad range of audiences from investors and industry leaders, through to technology pioneers and politicians.

Branding the shift: from legacy energy to future technology

From brand creation to campaign delivery, we helped the Centre define its value across diverse audiences - demonstrating how accelerating technology adoption would unlock competitiveness, global influence and tackle some of the industry’s biggest challenges, like emissions reduction, production efficiency and technology deployment.

As the organisation evolved, we guided its transition from the Oil & Gas Technology Centre to the Net Zero Technology Centre, sharpening its mandate and signal to market.

“Aspect has supported NZTC since day 1, working with us to develop our brand and messaging, and supporting our launch through political, industry and media engagement. They helped us reposition NZTC for the net zero future, evolving our story and brand identity.”

Myrtle Dawes
CEO, Net Zero Technology Centre

Brand architecture across four entities

Created brand identities for the OGTC and NZTC, TechX, the National Decommissioning Centre and the National Subsea Centre - each designed to resonate with distinct audiences while aligning with partner institutions like the University of Aberdeen, RGU and wider government investment and industrial strategy.

Digital experience designed for engagement and conversion

Developed a content-rich web platform that balanced credibility with clarity - making it easy for start-ups to apply, investors to explore, and partners to track impact. Every page worked hard to engage, inform and invite action.

Strategic campaigns to build visibility and trust

Planned and delivered multi-channel activity, across PR, reports, film, and events, to shift perception, generate momentum and show proof of impact across technical, commercial and political audiences.

Expert-led credibility

Shaped thought leadership stories and editorial that positioned the Centre as a global voice for energy innovation - spotlighting internal experts, amplifying partner perspectives and aligning with national net zero priorities.

Project highlights

Launching the UK’s first Net Zero Solutions Centre

Shaped the foundational identity, engagement approach and narrative that positioned the Centre as a national hub for offshore energy innovation, before evolving it into NZTC.

Campaigning to shape industry direction

Led flagship campaigns like Closing the Gap, using evidence-led storytelling to highlight investment needs, focus on technology priorities and influence government and industry alignment.

Uniting forces to drive energy innovation

We developed strategic narratives and campaign assets that united government, academia and industry - amplifying reach, impact and alignment across the energy innovation landscape.

Today, the Net Zero Technology Centre stands as a recognised force in global energy innovation: backing over 20 field trials, attracting substantial inward investment and influencing UK industrial strategy. Our work helped evolve it from a funded concept to a true technology catalyst - powered by sharp storytelling, targeted engagement and deep sector insight.