FYLD

Repositioning FYLD for global scale

Reframing FYLD’s value to speak CEO, not just CTO

Sector

Technology

Location

Expertise

FYLD was changing the game for fieldwork execution - replacing clipboards and guesswork with real-time, AI-powered visibility.

But while the tech spoke volumes to engineers, it needed a sharper story for the boardroom. With international expansion on the cards and investors circling, FYLD asked: how do we sound like the platform that gets bought, not just built?

From undersold to unmissable: telling FYLD’s story right

We didn’t just refresh the messaging - we rebuilt it to match the ambition. Through workshops with FYLD’s leadership and deep dives into sales conversations, we uncovered the disconnect: a powerful product undersold by technical language.

We mapped key audiences, stress-tested messages against real-world objections, and rearticulated FYLD’s story to lead with outcomes – safer teams, faster jobs, smarter decisions - while subtly signalling scale-readiness to investors and strategic partners. This became more than messaging; it became the strategic glue between product, sales, and growth.

Persona development

We pinpointed who needed to hear what - from frontline ops leads to transformation directors - and gave them a value prop they couldn’t ignore.

Messaging framework

We developed a cohesive framework that made the case in under a minute, or in a 20-slide board pack.

A sales-ready story

Armed the team with decks, one-pagers, and snappy proof points that sparked the right conversations.

Market activation

Launched targeted campaigns in key markets, aligning campaigns to sector pain points and turning FYLD from a tech tool into a transformation partner.

Selected highlights

Strategic positioning

Shifted FYLD’s narrative from a product-centric to a value-driven approach, facilitating conversations with higher-level stakeholders and giving FYLD the language to match its ambition.

Investor ready narrative

Helped support a funding round.

“Aspect helped us sharpen how we show up in the market, not just with new messaging, but a whole new level of confidence. The work made a real difference in how we talk to investors, partners and clients. We’re now positioned not just as a smart platform, but a serious player.”

Brynne Hazzard
Director of Global Marketing, FYLD

Speaking the language of impact and ambition

This wasn’t just a rebrand, it was a reframing. We helped FYLD sound as smart as it is, speak the language of outcomes, and show up ready for global growth. The new narrative created momentum in the market, and confidence in the boardroom.