Cyberhawk

Powering up for the US utilities market

Repositioning a UK drone pioneer as a software-driven partner to America’s power grid

Sector

Energy, Utilities, Technology

Location

UK, US

Expertise

What we delivered

Campaign strategy
Messaging
Market activation

Cyberhawk had a strong international reputation for drone-based asset inspection, but limited visibility in the US utilities market. With pressure mounting on grid resilience and emissions, the business saw an opportunity to grow.

The challenge? Shift perceptions from drone operator to end-to-end asset intelligence partner, through iHawk – the company’s powerful visualisation platform – which was already delivering value for major operators and DNOs in the UK.

We designed a positioning and activation campaign to introduce Cyberhawk as more than a drone company. The narrative repositioned the business as a partner in operational resilience - fusing deep inspection expertise with a flexible visualisation platform designed to unify, manage, and act on asset data.

Messaging development

We framed iHawk as a real-time decision-making engine - not just a data repository – which could be tailored to complex, evolving needs of US grid infrastructure.

Persona and value mapping

We created decision-maker profiles across operations, innovation, and data strategy, shaping comms to resonate with both field and boardroom.

Competitive benchmarking

We highlighted iHawk’s advantages over pure play drone businesses, emphasising integration, visualisation and 24/7 data access.

Market entry plan

We linked iHawk’s benefits to sector pressures - like wildfire prevention, remote inspection, and legacy asset management - through blogs, PR and case studies, with content created to target specific high-value target accounts.

Project highlights

Software-led growth narrative

Established iHawk as a distinctive, modular platform - transforming Cyberhawk from a services firm into a digital utilities partner.

Coverage

Helped reframe the business in a fast-moving US market—standing apart from drone-only competitors and aligning with future-focused utility goals.

Results and impact

Strategic content positioned Cyberhawk for lead generation and sales enablement in a new market

25%

web traffic uplift over 3 months

50+

new landing page monthly views

Tier 1

US utility engagement via LinkedIn

Reframing Cyberhawk for commercial growth

Cyberhawk emerged with a clearer, more commercially driven story - one that bridged its drone inspection legacy with a scalable software proposition. The campaign sharpened appeal to senior utility buyers, enabled better sales conversion, and built visibility around iHawk as a strategic asset - not just a tool.