FutureOn

Unlocking growth with ABM and strategic repositioning

From product-market fit to pipeline traction across energy’s full project lifecycle

Sector

Energy Technology

Location

Global

Expertise

What we delivered

Strategic positioning
ABM strategy
Sales and marketing alignment
Web design and development

FutureOn’s FieldTwin platform had earned credibility in early-stage design and concept phases of offshore energy projects. But as the company prepared to scale, product-market fit challenges, pricing friction, and siloed commercial efforts were limiting momentum.

With leadership ready to change and invest, the strategic opportunity was clear: reposition FieldTwin as a full-lifecycle platform, unify the go-to-market approach, and drive account-based growth across Tier 1 operators and EPC’s globally.

Repositioning FutureOn as a strategic enterprise platform

We helped FutureOn shift its narrative from a specialised design tool to an integrated platform underpinning decision-making and across engineering, operations and decommissioning. This meant redefining buyer personas, rethinking narratives, and building a repeatable ABM engine.

The goal: land, expand, and retain within key global accounts - while paving the way for future GTM launches and deeper enterprise integration as they grow.

Repositioning for lifecycle relevance

FutureOn was known as a design and visualisation company. We reframed it around the flagship product FieldTwin as the decision-enabling digital layer for subsea and offshore asset lifecycles - linking use cases from design to integrity and decommissioning.

Persona-led ABM plays

ABM pods focused on Tier 1 operators with strategies tailored to business units like asset integrity and project engineering. Channels, content and outreach were mapped to specific buying stages and roles.

Sales and marketing alignment

We created playbooks, tracked wins, optimised LinkedIn workflows and embedded micro-sprint rituals across sales, CS and marketing - turning intent into revenue.

Go-to-market support

Messaging for upcoming FieldTwin 2.0 launch (Q4 2025) and pricing strategy evolution addressed key objections around ROI and user tiers.

Project highlights

Reigniting dormant demand

Champions were reactivated and usage deepened in top accounts - setting the stage for FutureOn’s first £1m ARR client.

Lifecycle-ready category shift

FieldTwin is now positioned not as a point solution, but as a scalable, integration-ready platform shaping energy’s digital future. Covering design, visualization, collaboration and operation.

From internal belief to market traction

This engagement was more than a marketing refresh. It gave FutureOn the tools, narrative and strategy to drive coordinated growth. By linking strategic positioning to ABM and GTM delivery, we helped turn internal belief into external traction. FieldTwin is no longer seen as a smart tool – it’s becoming the digital backbone of modern energy infrastructure.