TAQA

Reframing legacy for future ambition

Building internal pride and external influence during a landmark decommissioning campaign

Sector

Energy, oil and gas, decommissioning

Location

Expertise

What we delivered

Strategic communication
Internal engagement
Media relations

TAQA, a late life operations and decommissioning operator in the North Sea, was preparing to decommission the first of a number of platforms in its portfolio. But the scale of the project risked being overlooked amid internal anxiety about the future of the business, political narratives and energy headlines.

The workforce needed support to navigate the emotional complexity of a final chapter, while celebrating a major engineering milestone. TAQA sought a partner to shape the story - both inside and out.

Telling a story of legacy, precision and progress

We crafted a strategic narrative positioning decommissioning not as decline, but as a demonstration of leadership, safety, and operational excellence. Our approach aligned internal messaging with public-facing media, ensuring that both TAQA’s workforce and its external stakeholders saw these milestones as a proud achievement - and a foundation for future impact.

Internal strategy: Developed a messaging framework for Tern and Brae Bravo that honoured legacy while preparing teams for change, including a ‘blueprint for disembarkation’ which could be applied to town halls and internal communication channels.
Media campaign: Led media relations for the Brae Bravo topsides removal, securing 20+ positive articles and 45% headline penetration across key industry and regional titles .
Visual storytelling: Produced a powerful timelapse video showing the scale and precision of decommissioning, distributed via social and media channels to amplify reach.
Reputation shaping: Worked with spokespeople to ensure TAQA’s role in UK energy transition was clearly understood, managing potential political sensitivities and narrative overlap with national debates.

Project highlights

Legacy, reframed

The campaign reshaped perceptions of decommissioning - shifting it from a technical process to a story of pride, professionalism, and transition.

Workforce-first strategy

The internal framework became a blueprint for future asset disembarkations, supporting wellbeing, communication, and cultural continuity across TAQA’s late-life portfolio.

Defining the narrative, not just the milestone

The campaign delivered measurable influence: 51 million online impressions, 80% quote inclusion for the TAQA spokesperson, and high engagement with the internal messaging strategy. The approach helped TAQA emerge not just as an operator closing a chapter - but as a leader defining how that chapter should be told.