THREE60 Energy

Strategic communication supporting global ambition

A three-year strategic partnership to unify brand, elevate leadership, and power a £200m growth story

Sector

Energy, Engineering, Industrial Services

Location

Global (HQ: Aberdeen)

Expertise

Communication and PR

What we delivered

Strategic communication
Brand positioning
Content strategy
Website development
PR and media
CEO counsel

THREE60 Energy was scaling fast through acquisitions, diversification and international expansion. But its communications infrastructure couldn’t keep up. The brand was fragmented. Content lacked consistency. The website no longer represented the size or scope of the group. And at board level, the leadership team needed a trusted partner to help manage high-stakes messaging, media and market visibility.

We became embedded across the organisation supporting the CEO and C-suite team, building a unifying narrative, delivering a major website relaunch, and activating the brand across global markets. Every output from investor communications to LinkedIn content was tied to THREE60’s commercial goals: integration, credibility, and growth.

Integrated reputation management, trusted at the highest level

We built a unified reputation architecture - from visual identity and narrative to web, social, media, and investor communications - while providing steady counsel and tactical execution during high-value, sensitive moments trusted by the CEO and executive team.

PR and media relations: Managed external communications programme tied to key milestones such as scoping submissions, offshore surveys and planning consent
Stakeholder engagement: Built a tailored stakeholder engagement strategy including mapping, prioritisation and contact programme delivery
Political engagement: Created a political engagement framework including local councillor events across the Highlands, Moray and Aberdeenshire
Content creation: Delivered a wide range of content from website copy and social media collateral to messaging frameworks and internal briefing tools
Communication training: Prepared leadership and key project personnel for public consultation sessions, local government committees and media interviews

Positioning THREE60 Energy as a global industrial leader

THREE60 Energy has grown into a £200m global industrial group with a brand and communication system designed for scale. From C-suite influence to digital platforms, Aspect helped transform how the business shows up inside and out. The partnership continues to evolve, supporting international growth, policy engagement and reputation leadership.

“Aspect worked as a strategic extension of our business. They’ve helped us bring together people, messaging and market presence – always clear, commercially sharp, and in step with where we’re heading.”