Asset Guardian

Elevating a leader in operational technology

A conversion-driven website for a global operational technology platform

Sector

Energy

Location

Expertise

Web and Digital

What we delivered

Brand strategy
Visual identity
Messaging
Copywriting
UX/UI design
Web development

Asset Guardian helps safeguard the world’s most critical operational technology - from oil and gas infrastructure to renewables, chemical processing and pharmaceuticals. Their software protects, manages and tracks industrial control system assets, keeping operations compliant, resilient and secure.

But their existing website wasn’t pulling its weight. It undersold the value of the platform, didn’t speak clearly to its target sectors, and lacked the clarity and confidence needed to support growth with key accounts. The challenge was to create a digital presence that communicates Asset Guardian’s proposition with precision - and turns interest into action.

Aligning brand, message and UX to drive action

Through discovery workshops with Asset Guardian’s leadership and sales teams, we uncovered what the website needed to achieve to support their objectives. From sector-specific priorities to deal-stage conversations, we mapped the website’s role in both positioning the brand and converting prospects.

Rather than a generic refresh, our brief was to build a platform that could open doors with major prospects, reinforce credibility in key accounts, and give technical and commercial audiences a reason to act. The structure, messaging and design all worked together to communicate a clear, compelling proposition across cybersecurity, obsolescence, change management and compliance.

Designed for modern buying journeys

We structured the site around how Asset Guardian’s buyers think - surfacing core solutions like compliance, cybersecurity and version control in ways that speak directly to decision-makers and technical evaluators. It’s built to support real conversations, not just tick boxes.

Sharper messaging, stronger proposition

We helped bring clarity to Asset Guardian’s core offer - refining language around capabilities, use cases and sectors to make the value instantly understandable. Less explanation, more traction.

Refreshed brand identity

We used the site as a launchpad to evolve the brand identity, introducing a confident, modern visual system that now runs across the website and sales materials. It reinforces Asset Guardian’s credibility at every touchpoint, from first click to final pitch.

Flexible platform, built for scale

With Craft CMS, the team now has full control - able to add pages, case studies or new verticals quickly and without technical handholding. It’s built to keep pace with a business in global growth mode.

“What I liked about working with Aspect was their emphasis on understanding where we wanted to go as a business. They really took that on board to deliver a brand refresh and website that has the impact we wanted. The team put in a lot of work at every stage and we’re very happy with how it turned out.”

Stephanie Calder
Asset Guardian CEO

A future-proof platform for modern OT protection

The new site gives Asset Guardian more than a fresh look - it gives them leverage. It supports strategic sales conversations, builds confidence with buyers, and gives the team a flexible platform they can grow with. It’s a digital presence built for the scale, pace and precision of modern OT protection.