The Flow Country Partnership

Sharing the impact of World Heritage Site status

Strategic comms to amplify global recognition and political relevance

Sector

Environment, Policy, Conservation

Location

Scotland, UK

Expertise

What we delivered

Public affairs
Media relations
Digital comms

The Flow Country Partnership was on the brink of making history: a successful UNESCO World Heritage inscription for the UK’s largest expanse of blanket bog. But visibility was limited, and the stakes were high. With a royal event in the mix and international policymakers watching, they needed to turn a major conservation milestone into a moment of national relevance and global recognition.

We positioned the inscription and event as a strategic opportunity - not just a media moment. By aligning communications to policy agendas and public awareness goals, we created a campaign that was as influential as it was far-reaching.

Master messaging framework

A central briefing tool used by all stakeholders to ensure consistency and readiness.

Press and media outreach

Targeted media releases and curated imagery for maximum pickup across UK and international outlets.

Social channel management

Full takeover and optimisation, increasing reach by nearly 2000%.

On-the-day support

Live media handling to ensure smooth coordination with press, partners, and the Royal Household.

Project highlights

Policy meets profile

Reframed the UNESCO inscription to resonate with policymakers across the Scotland and the UK, not just core audiences.

Event exposure unlocked

The royal celebration reached an audience of 32 million - turning a regional success into a national story.

Turning a moment into momentum for environmental policy

Coverage of the Flow Country inscription reached over 40 million people globally. The celebratory event’s broadcast alone was seen by more than 32 million. Social media engagement surged, with Facebook posts reaching over 100,000 users and channel reach up nearly 2000%. Crucially, the campaign elevated the Flow Country’s political visibility during a decisive window for UK environmental policy.