Brimmond

Modernising Brimmond’s digital reach

A digital presence to power the next chapter of Brimmond’s growth

Sector

Oil and Gas, Renewables

Location

Expertise

Web and Digital

What we delivered

Copywriting
UX/UI design
Web development
CRM integration

Brimmond is a specialist engineering firm providing high-performance hydraulic, mechanical and lifting systems to the energy, marine, renewables and defence sectors.

After a period of sustained growth, their leadership team recognised that their online presence no longer reflected the scale or ambition of the business. The existing website undersold their capabilities, made vital content hard to find, and missed opportunities to convert high-quality inbound interest.

Enabling expansion through digital clarity

Working directly with Brimmond’s leadership team, we helped clarify where the business was headed and what digital tools would help them get there. The brief was never just about a “new website.” It was about helping them unlock the next phase of growth with a platform that would showcase their technical expertise, innovative product offering, exclusive partnerships, and support expansion into new markets and geographies.

Built around real buying journeys

We restructured the site to align with how engineers, procurement teams, and technical buyers actually search, compare and specify. Content is now mapped to user intent so it’s easier to shortlist Brimmond and start a serious conversation.

Designed to instil confidence

The new design combines responsive layouts with strong visual hierarchy and purposeful design elements to reinforce Brimmond’s technical authority while making it easier for users to trust, engage, and take action.

Showcasing capability with credibility

Detailed product pages combine specs, case studies, rich media and branded assets giving buyers the information they need to justify decisions and progress procurement.

Connected to commercial performance

Leads are now captured at source and flow directly into Netsuite CRM, giving Brimmond’s team immediate visibility into demand and supporting faster, smarter business development.

A scalable digital foundation for the future

The new site marks a strategic shift, from static content to a dynamic tool to support crucial business development conversations. It reflects who Brimmond is now and where they’re going. With scalable architecture, embedded lead capture, and a sharper expression of their capabilities, Brimmond is digitally positioned for global conversations and long-term growth.

“Aspect completely transformed our website. Having already worked with us to develop our strategy, they knew our brand and audience inside out. Aspect helped us communicate what we do, and how we do it, through the new site. It was a collaborative project from start to finish, and we’ve had great feedback from customers and staff. Highly recommend working with them.”