Deloitte

Turning insight into influence

Partnering on research-led campaigns to elevate Deloitte’s authority in the tech sector

Sector

Energy Technology

Location

Global

Expertise

What we delivered

Thought leadership
Research strategy
Campaign content

Over the past five years, Aspect has worked alongside Deloitte to deliver a series of research-led campaigns that go beyond brand-building.

These projects have explored critical trends in cloud, 5G and digital risk, and have been shaped by C-suite insight, sector intelligence and sharp editorial thinking. Each campaign started with clear intent: to generate timely, relevant thought leadership that reflects Deloitte’s deep expertise and drive targeted engagement across priority sectors.

Our collaboration often started at the foundations - designing survey strategies and interview programmes to uncover fresh, credible insight. From there, we translated data into impactful, accessible content from flagship whitepapers and animated infographics to blogs, press material and digital activation.

Positioning Deloitte as a leading voice in digital transformation

This was all about turning insight into authority – connecting the research to Deloitte’s big picture narrative and positioning the team as leading voices on digital transformation.

Global survey campaigns: Managed end-to-end research across 65+ countries, targeting C-suite audiences in cloud and digital risk
High-impact reports: Developed flagship whitepapers supported by client interviews and data analysis
Creative content assets: Delivered graphics, blogs, and animated infographics to drive campaign engagement
Sector relevance: We adapted messaging for key sectors like financial services and insurance - making sure each story landed with the right nuance, tone, and relevance.

Project highlights

Insight into action

The Cloud Pulse and Digital Risk campaigns helped Deloitte sharpen its point of view - drawing on insights from 200+ C-suite respondents to create credible, data-led content that engaged priority sectors.

5G brand narrative

We helped Deloitte get clear on what set their 5G offer apart - moving from internal ambiguity to a sharp, audience-ready narrative with real market relevance.

Cutting through with clarity and credibility

From digital surveys to sector-led storytelling, Aspect helped Deloitte connect data with direction - turning complex ideas into compelling content that cut through. Together, we created content that didn’t just inform - it influenced.