Odfjell Technology

Building a platform for strategic visibility

Embedding long-term communications capability across global growth, leadership, and the energy transition

Sector

Energy services

Location

Global

Expertise

Communication and PR

What we delivered

Strategic communication
Brand positioning
Integrated campaigns

Odfjell Technology’s spin-out from Odfjell Drilling created both an opportunity and a communications challenge.

As a newly independent business, it needed to build recognition in core and growth markets while aligning leadership, sales and delivery teams under a common voice. The goal wasn’t a quick profile boost, but to build a communications and marketing platform that could evolve, scale and support a global energy services business in transition.

A communications engine built for growth

Since 2022, Aspect has helped shape and deliver a communications strategy that supports Odfjell Technology’s commercial priorities. From foundational brand tools to GTM frameworks, leadership mentoring, earned media strategy, digital content, and ABM, we built a modular approach that now underpins how the business shows up across channels and geographies. This wasn’t just about messaging. It was about embedding repeatable capability inside the business.

Strategic planning cycles

Led quarterly strategy sessions and planning sprints that shaped communications around real business priorities, such as leadership visibility, geographic expansion, product launches, and energy transition positioning.

Leadership alignment

Profiled regional and global leaders, introduced structured messaging grids, and coached spokespeople to speak with consistency across channels and markets.

Narrative and campaign tools

Developed co-branding guidelines, ABM frameworks, whitepapers and owned content hubs to support priority well services areas like P&A, wellbore clean up, fishing and remedial, and regional success stories.

Integrated delivery across functions

Provided rolling support across PR, content creation, marketing, SEO, web audits and campaign planning, enabling sales, comms and delivery teams to access aligned, on-brand material when and where they needed it.

Project highlights

Strategy embedded in delivery

Strategic messaging and campaign frameworks now guide work across branded content, proposals, regional engagement and media activity, creating greater internal alignment and faster delivery.

Leadership platform built over time

Through profiling, mentoring, and tailored comms planning, Aspect helped leaders and technical experts gain visibility in key markets, shaping a consistent, confident voice across the business.

Commercial impact delivered

Over 75 media placements secured across 2024 and 2025 in energy, engineering and wider trade press
153,300+ online coverage views of Odfjell Technology’s news across high-traffic media platforms
Developed a comprehensive go-to-market strategy to support a strategic acquisition by Odfjell Technology - delivering messaging, positioning, and recommended tactics that enabled marketing and sales teams to communicate the company’s enhanced capabilities with confidence