OPITO

A clearer path to safety and skills

Designing a scalable web experience for the energy sector’s global safety and skills authority

Sector

Energy Skills

Location

Global

Expertise

Web and Digital

What we delivered

Digital brand
Website design
Website development
CRM integration

As the global safety and skills body for the energy industry, OPITO plays a critical role in supporting a safe and competent workforce.

With a growing network of training centres and learners worldwide, they needed a modern website to deliver a clear, consistent, and engaging experience for learners, training providers, governments and industry partners.

The goal: to strengthen OPITO’s digital foundation and support its mission through improved access to training standards and qualifications, digital resources, and online learning.

Strategic design rooted in industry expertise

We engaged OPITO’s subject matter experts right from the start - helping us to understand the interdependencies behind their standards, qualifications, and network of training centres around the world. Our strategy was to design a platform that didn’t just house information but actively supported development of the energy workforce - connecting employers and employees to training centres, qualifications to learning pathways, and communicating OPITO’s influence to a global audience.

User journeys and content

We began by completely overhauling the navigation and content around key audiences and core user needs - like finding training standards, locating nearest training centres, understanding qualifications, and enrolling in e-learning – with as few clicks as possible.

Dynamic design

Building on the existing brand, we brought the new structure to life through a dynamic design across desktop, tablet and mobile - accentuated by clean typography and purposeful elements that create a digital experience inspiring confidence and trust.

Integrated systems

OPITO’s resource centre, The HUB, enables collaboration with its global network of approved training centres. We engineered an integration to dynamically retrieve and display real-time data on the website and eliminate manual effort.

E-learning and e-commerce

Through a bespoke e-commerce solution, we put learning in the hands of visitors, allowing them to seamlessly purchase and access online training 24/7.

Project highlights

From complexity to clarity

The website turns a previously fragmented experience into a cohesive journey - connecting users with the right standards, qualifications, and training providers in just a few clicks.

Digital foundation for future growth

With real-time data integration and e-commerce capabilities, the new platform is more than a website - it’s a strategic asset that supports OPITO’s global leadership and continued growth.

Elevating OPITO’s digital presence and global authority

The new website gives OPITO a user-centric digital platform aligned with its leadership in energy safety and skills. It serves as a vital channel for stakeholder engagement, helping training providers, learners and industry partners access what they need - faster and with confidence. The transformation underpins OPITO’s role not just as a standards body, but as the leading voice and authority in developing a safe and skilled energy workforce around the world.