The Acorn Project

Renewed focus, revitalised brand

A strategic brand and website refresh to reflect Acorn’s scale, ambition and innovation

Sector

Energy / CCS / Hydrogen

Location

Scotland, UK

Expertise

What we delivered

Brand and narrative strategy
Content creation
Website design and development
Campaign strategy and execution

Acorn is a leading UK carbon capture and hydrogen project with a clear national role - but its brand and website hadn’t kept pace with its progress.

As the project entered a new phase, with wider visibility and stakeholder interest, the opportunity wasn’t just to update the look and feel, but to modernise a well-recognised identity so it could better reflect Acorn’s ambition, innovation, and relevance to the UK’s net zero strategy.

The goal was to inspire confidence and momentum across a wide audience, from policymakers and investors to industry and the public.

Sharpening Acorn’s voice for a new energy era

We evolved the brand in a way that balanced continuity with modernisation, retaining the recognisable visual identity built over years, while sharpening how Acorn shows up across digital and stakeholder channels.

The aim wasn’t reinvention. It was to better reflect the project’s growing scale and strategic significance, and to position Acorn as the innovative, credible force it is - ready to lead in CCS and hydrogen, and to communicate that leadership with confidence and clarity.

Visual identity evolution

Refreshed the Acorn brand with a more vibrant colour palette and cleaner design system, balancing dynamism with consistency without losing recognition.

Digital platform rebuild

Designed and built a new website using Craft CMS: scalable, accessible and flexible enough to evolve with the project’s pace and ambition.

Content and UX strategy

Shaped the site structure, messaging and user journeys to translate complex technical detail into clear, compelling narratives for diverse audiences.

Multi-channel rollout

Applied the new brand across social assets, digital maps, reports, presentations and email comms, ensuring consistency and visual impact at every touchpoint.

Key outcomes

Reflecting purpose and scale

Acorn’s new identity and website reflect both the scale of the opportunity and the clarity of the project’s purpose. The refreshed brand is built to support Acorn’s evolving role in the energy transition, signalling ambition while remaining grounded in credibility.

Built to engage and lead

The updated platform makes it easier to engage key audiences, share progress, and lead the conversation on CCS and hydrogen - without losing sight of what has made Acorn a trusted name from the beginning.