sub (Specialist Underwater Brokerage)

A modern digital platform for a trusted subsea equipment brokerage

Designing, building and launching a new website that strengthens credibility, showcases equipment, and supports the global subsea industry.

Sector

Subsea / Offshore Energy Services

Location

Aberdeen, UK

Expertise

Web and Digital

What we delivered

UX planning
Website design
Front-end development
Craft CMS development
User training and launch support

Specialist Underwater Brokerage (sub) provides a market-leading service for ROV and survey equipment sourcing, connecting the subsea industry with reliable access to trusted suppliers and high-quality machinery.

They’ve built an unrivalled level of trust within the sector - known for their experience, deep industry knowledge and extensive global network of contacts.

As demand for subsea equipment continued to grow, sub’s existing online presence no longer reflected the professionalism, scale or capability of the company. They needed a modern, intuitive digital platform that made it easy for customers to browse available equipment, submit enquiries and stay informed - while giving their internal team a more efficient way to manage listings.

Elevating brand and enabling growth

They engaged us to design, build and launch a brand-new website that would elevate their brand, streamline equipment discovery and support lead generation and new business enquiries.

Bringing the digital experience into focus

Using our Insight, Strategy, Impact approach, we delivered a website experience that communicates sub’s credibility, showcases available stock, and provides a robust management system that supports their ongoing growth.

Clear architecture and planning for a scalable platform

We began with a collaborative planning phase, aligning on objectives, structure and functionality. This included developing a new sitemap, defining user journeys and specifying the functional requirements.

A visual direction built around clarity, trust and industry expertise

sub’s reputation is built on reliability, deep knowledge and personal service. Our design work reflected this, establishing a creative direction that is clean, modern and confident - translating their long-standing sector credibility into a digital expression.

A robust backend and CMS designed for efficiency and growth

Our development team implemented Craft CMS - a user-friendly content management system - that allows sub to easily manage equipment listings, categories and page content with ease.

A digital platform that reflects subsea equipment leadership

The new website gives sub a modern, credible digital presence that matches their reputation as trusted specialists in underwater equipment.

With intuitive navigation, structured equipment listings and a scalable CMS, sub can now better serve buyers and sellers across the global subsea industry - supporting their mission to connect the sector with the reliable equipment it depends on.