Embedding a data-first mindset
Driving cultural change across TotalEnergies UK through strategic storytelling and behaviour-focused comms
Energy
UK
- Strategic communication
- Behavioural engagement
- Internal campaigns
TotalEnergies UK (TEPUK) wanted to transform how the business thought about data - not just as a technical asset, but as a shared enabler of decision-making across the organisation.
The challenge wasn’t technological. It was human: shifting culture and behaviours across a complex, at times change-resistant workforce, to embed a data-first mindset.
We built a strategic communications platform to turn abstract data concepts into meaningful, relatable change, mobilising teams at all levels through accessible language, real-world relevance, and visible leadership endorsement.
Audience-first mapping
Defined key internal segments from digital leads to frontline teams - mapping needs, mindsets and motivators.
‘Our Data Future’ campaign launch
Created a unified brand and narrative to anchor all communication, positioning data as an everyday enabler, not just an IT function.
Onboarding and upskilling
Designed workshops, onboarding decks and SharePoint hubs to bring teams into the journey and build digital confidence.
Content that demystifies
Developed explainer videos, case studies and jargon-busting guides to make data concepts tangible and engaging.
Project highlights
A campaign centred on relatable stories and lived experience - not technical specs - to connect emotionally and drive change.
Built assets, structures and methodologies that could evolve with the TDI programme, supporting long-term engagement and leadership visibility.
Making data everyone’s business
Aspect helped TEPUK shift the perception of data from ‘someone else’s job’ to a shared business priority. By grounding communications in behavioural insight and relatable storytelling, the campaign laid the cultural foundations for TotalEnergies’ digital transformation: making data everyone’s business.
“Aspect helped us turn an abstract strategy into a movement. Their work made the complex accessible and the technical relatable - unlocking real engagement across the business.”
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Jenny Adams
Marketing Director